The success of any website is to continually make additions, changes and improvements based on the behaviour of the visitor’s journey. We can only understand what a visitor does when they land on your website by tracking their movements using Google Analytics and heat mapping
Initial Setup
Google Analytics
- Ensure this is set up correctly and linked through to Google search console
- Switch on Enhanced eCommerce if not already done so
- Create event tracking on key areas with the website to monitor visitor behaviour
- Create Goal tracking and link this to an event to identify user drop off point which will need improvement.
- Create checkout funnel analysis to report on
- Create dynamic Dashboards to easily monitor website behaviour
Heat Mapping
- Set up Hotjar heat mapping
- Add the code to your website to track pages
- Set up page heat mapping
- Set up video tracking