Google Ads PPC – RB Digital Consulting

Are you looking to start with Google PPC Ads, to drive targeted traffic to your website but don’t know how to get started.

With my specialist knowledge of Google Ads, I can create a targeted ad campaign for you, allowing you to focus on managing your orders and bookings..

What are ‘Google Ads PPC’

Pay per click advertising is the process of driving high quality, relevant traffic through to your website via online advertising and increase enquiries as a direct result of this work. The whole premise of pay per click advertising is that you are only charged a fee when someone clicks on your ad.

This is extremely beneficial as it allows you to set your budget to control costs, allowing you not to overspend. PPC advertising is also targeted, whether that’s by location, time, audience or device. Targeting appropriately means users who click the ad are another step in the enquiry process, making them much more likely to convert.

Page Search Analysis

Looking into all areas from keyword through to competitor research, the first stage is to build up a picture to identify who is currently ranking for organic and paid search results.

We will also be analysing specific areas before we begin the process.

Keyword Research
Competitor Analysis
Market Analysis
Strategy Implementation

Initial Campaign Setup

We have identified your business market and have created a strategy to be implemented. We will now be able to create your Google Ads account including the following:

Setup of your account
Structure your account
Create the campaigns and ad groups
Research and populate with keywords
Create two expanded text ads for each ad group to rotate evenly and create a A/B split test
Display URL’s with targeted keywords
Implement relevant Ad extensions
Set initial cost per click

On going PPC campaign Management

Once we have created the account and it is made live the ongoing management begins.
We will begin optimising your campaigns to its full potential, performing A/B testing, monitoring budget and adjusting bids as applicable.

This process includes:

Manual management of ads making improvements from the A/B split test, creating new optimised text ads where appropriate
Ongoing keyword analysis including interrogating the search terms report to add performing keywords and create a negative keyword list
Scheduling when the ads show depending on user engagement
Adjusting bids to optimise performance