Are you looking to start with Google PPC Ads, to drive targeted traffic to your website but don’t know how to get started.
With my specialist knowledge of Google Ads, I can create a targeted ad campaign for you, allowing you to focus on managing your orders and bookings..
![](https://www.rbdigitalconsulting.co.uk/wp-content/uploads/2018/09/google-ads.jpg)
What are ‘Google Ads PPC’
Pay per click advertising is the process of driving high quality, relevant traffic through to your website via online advertising and increase enquiries as a direct result of this work. The whole premise of pay per click advertising is that you are only charged a fee when someone clicks on your ad.
This is extremely beneficial as it allows you to set your budget to control costs, allowing you not to overspend. PPC advertising is also targeted, whether that’s by location, time, audience or device. Targeting appropriately means users who click the ad are another step in the enquiry process, making them much more likely to convert.
Page Search Analysis
Looking into all areas from keyword through to competitor research, the first stage is to build up a picture to identify who is currently ranking for organic and paid search results.
We will also be analysing specific areas before we begin the process.
- Keyword Research
- Competitor Analysis
- Market Analysis
- Strategy Implementation
![local SEO search](https://www.rbdigitalconsulting.co.uk/wp-content/uploads/2020/09/joseph-frank-XGC_1eH_ZGI-unsplash-1024x683.jpg)
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Initial Campaign Setup
We have identified your business market and have created a strategy to be implemented. We will now be able to create your Google Ads account including the following:
- Setup of your account
- Structure your account
- Create the campaigns and ad groups
- Research and populate with keywords
- Create two expanded text ads for each ad group to rotate evenly and create a A/B split test
- Display URL’s with targeted keywords
- Implement relevant Ad extensions
- Set initial cost per click
On going PPC campaign Management
Once we have created the account and it is made live the ongoing management begins.
We will begin optimising your campaigns to its full potential, performing A/B testing, monitoring budget and adjusting bids as applicable.
This process includes:
- Manual management of ads making improvements from the A/B split test, creating new optimised text ads where appropriate
- Ongoing keyword analysis including interrogating the search terms report to add performing keywords and create a negative keyword list
- Scheduling when the ads show depending on user engagement
- Adjusting bids to optimise performance
![](https://www.rbdigitalconsulting.co.uk/wp-content/uploads/2020/10/lukas-blazek-mcSDtbWXUZU-unsplash-1024x678.jpg)
My Services Include
Paid Search Analysis
- Keyword Research
- Competitor Analysis
- Strategy Implementation
Ads Campaign Setup
- Setup Account
- Create campaigns and your ads
- Setup Keywords to Target
Ongoing PPC Management
- Management of your ad campaigns
- Split testing your Ads
- Adjusting bids to optimise performance
Find out how I can help your business grow.
Contact Rob Boyle on 07455944556
or complete the contact form to see how I can help your business grow.